Wednesday, May 25, 2005
what's my market?
Some are noting IBM's entry into experience design consulting, and service design. But a press release refers to a new field to me: something called "Business Performance Transformation Services" Please note the phrase should be capitalized. There doesn't seem to be a trademark on the phrase, so I expect we'll start seeing all kinds of people saying they are doing "BPTS." It would seem a happy marriage between design based on current, and forward-looking, user needs.
Personally, I've always had a foundness for IBM. They have always approached things methodically, tried to do the right thing (be a good corporate citizen, promote good design principles) and have avoided flash self-promotion. A good model for a client-centered business.