Friday, July 01, 2005
business as iterative design
What iterative design is not is planning. Many people comfortable with notions of project planning and business planning cast a wary eye on iterative design. But no less a business authority than Peter Drucker notes the power of iterative design in the evolution of firms. He notes:
Try writing a business plan around that scenario.
"When a new venture does succeed, more often than not it is in a market other than the one it was originally intended to serve, with products or services not quite those with which it had set out, bought in large part by customers it did not even think of when it started."